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A new report from Taiwanese trade publication DigiTimes suggests that Apple has ramped up production of the iPhone 7 as it seeks to take advantage of the Galaxy Note 7’s unfortunate demise. Samsung’s flagship would have been one of the toughest competitors for the iPhone 7 this holiday season but now that Samsung has discontinued the device due to battery fires, Apple sees an opportunity to capitalize on that.

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Samsung is in damage control as well following the decision to discontinue the Galaxy Note 7. The company has already ramped up production of the Galaxy S7 and the Galaxy S7 edge to ensure that it can remain competitive in the high-end market because we still have a few months to go until it comes out with the Galaxy S8.

It makes perfect sense for Apple to try and capitalize on Samsung’s problems, as many other vendors are doing. Chinese OEMs are particularly said to be focusing on pushing their high-end handsets now that the Galaxy Note 7 is no longer a competitor.

However, it remains to be seen whether those who wanted to buy the Galaxy Note 7 will actually opt for the iPhone 7. Samsung is providing financial incentives to those Galaxy Note 7 customers that opt for a Galaxy S7 or Galaxy S7 edge instead of a handset from another manufacturer.

Will Samsung’s loss be Apple’s gain? Only time will tell.

Filed in Apple >Cellphones. Read more about and .

Product
Diagonal (inches)5.7"4.7"
Megapixel12-MP12-MP
Battery Capacity (mAh)3500 mAh1960 mAh
Processor NameSnapdragon 823/Exynos 8893A10
RAM Options4GB2GB
Street Price$979 Galaxy Note 7 on Amazon$425 iPhone 7 on Amazon
Link to full specsGalaxy Note 7 Full specs and detailsiPhone 7 Full specs and details
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