Facebook’s failed attempt at acquiring Snapchat back in day is pretty well-known, and ever since then the company has tried to make up for it by introducing Snapchat-like features across its products and services. So when the Snow app was launched, it looked as though Facebook had their second chance, or so they thought.
According to a report from TechCrunch, Facebook had attempted to acquire Snow which has been described as the Snapchat for Asia. In case you’re unfamiliar, Snow is an app that lets users apply filters to their photos similar to Snapchat’s filters which can detect faces. However one of the main differences is that Snow has much more filters available compared to Snapchat.
The app was also developed by Naver, the same Korean company behind messaging app Line. According to Naver, they acknowledge that they have been fielding a lot of “love calls” from various companies, but they did not name any potential suitors, and neither did Facebook respond to requests for comment, although TechCrunch revealed that Facebook had supposedly failed in their attempts to acquire the app.
One of the reasons behind the rejection is because like Snapchat, Naver saw the potential in its Snow app if it were to be allowed to stand alone and grow, although whether or not Snow will have the same fairytale ending as Snapchat remains to be seen. In the meantime for those who are curious about Snow, you can hit up the iTunes App Store or Google Play for the free download.