Facebook is testing a new platform within Messenger which will enable users to play lightweight games against their friends inside the Messenger app. King.com, the company behind smash hit Candy Crush, has already started testing one such game called Shuffle Cats Mini in New Zealand. Other studios like Big Viking are also said to be working on launching similar lightweight games for Messenger.
Facebook has been building a lot of great things for Messenger and it’s no longer just an app that lets you chat with your friends. Earlier this year the company launched a proper bot platform for Messenger which makes it capable of doing so much more than you might think.
The Instant Games platform will help Facebook make Messenger even more integral to how people interact with their family and friends using their smartphones. It will be a destination for users to come together and play lightweight games against their friends and just have a good time.
It might even open up a new revenue stream for the company as Facebook could decide to keep a percentage of in-game purchases. Facebook has not officially commented on this as yet so it’s unclear when the company intends on launching the Instant Games platform. It’s testing it out privately right now so we may have to wait a bit before Facebook goes official with Instant Games.