ASUS has been doing a good job of competing in the highly competitive smartphone market and it’s looking to grow even more in the coming years. According to a new report out of China, the company is looking to double its total smartphone shipments to 40 million units over the next three years. If it’s able to achieve that target it would make ASUS account for almost 3 percent of the entire global smartphone market.
It’s easier said than done, though. Take into account the fact that ASUS shipped nearly 20 million smartphones last year. The biggest contribution to that number came from its flagship ZenFone 3 lineup. ASUS is expected to follow it up with the ZenFone 4 series in the second quarter of this year.
The company also showed off some new devices at the Consumer Electronics Show 2017 earlier this month, including but not limited to the ZenFone 3 Zoom and the ZenFone AR which has 8GB of RAM and touts support for both Project Tango and Google Daydream.
ASUS saw a 5 percent increase in overall smartphone shipments last year, that number was as high as 20 percent in select countries, so the company sees incredible growth potential in the years to come.
It will continue to churn out impressive devices in order to double its overall smartphone shipments over the next three years and it’s going to particularly focus on increasing its market share in China which is the most lucrative smartphone market on the planet.
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