DJI, a company known for their drones, could be interested in venturing into other kinds of photography. A couple of reports from both TechCrunch and Luminous Landscape (via Engadget) has suggested that DJI could have acquired a majority stake in Swedish camera company, Hasselblad.
Both companies are famed in their own right, with DJI known for their drones while Hasselblad is known for their high-end professional cameras. However it seems that maybe Hasselblad’s products might have been a tad too niche, and that keeping the lights on is eating up a lot of their money. The reports claim that this spurred DJI to buy a minority stake in Hasselblad to help give them some capital to keep their operations going.
The reports are also saying that investment firm Ventizz decided that they wanted out of Hasselblad, and reportedly sold their shares to DJI, thus giving them a majority stake in the Swedish company. Neither company has commented on the rumors and speculation, so obviously you should take this with a grain of salt for now.
However if they are true, DJI will have a company with great technical expertise when it comes to cameras, which in turn could either see DJI branch out and offer up new types of products, or it could see DJI apply that expertise and experience to their current cameras.