When TAG Heuer launched their Connected smartwatch, it was a smartwatch priced at $1,500. This makes it considerably more expensive than all the other smartwatches out there in the market today so you couldn’t be blamed if maybe you thought that the device wouldn’t sell quite as well.
Turns out you would have been wrong. In an interview with German website NZZ (via Engadget), TAG Heuer’s CEO Jean-Claude Biver revealed that the TAG Heuer Connected actually sold a lot more units than they had anticipated, which we guess is always a good thing to hear. It seems that the company had predicted it would move about 20,000 units, but they ended up selling about 56,000 units over the course of 14 months.
That being said, you might have heard that the company has a new smartwatch in the works that they confirmed would be launching in May, which we wonder if it means that it could be unveiled at Google I/O, which has in the past taken place in May. The wearable will be powered by Android Wear 2.0 which is the latest version of the smartwatch platform and apparently they are anticipating that they will be able to move 150,000 units.
This is a huge leap from the 20,000 they predicted for their first smartwatch, and almost triple that of what they actually ended up selling. We’re not sure if they are being too ambitious with these new figures, but perhaps the market will surprise us.