You might have come across fake live videos on Facebook once or twice. They’re basically static images or animated and looping videos that give the impression that something is being streamed live when it really isn’t. Facebook has had enough of this and it’s now going to after fake live videos.
The world’s largest social network has added a section to its Live API Facebook Platform Policy which now mentions that users can’t use the API to publish only images. “(ex: don’t publish static, animated, or looping images), or to live-stream polls associated with unmoving or ambient broadcasts.”
Initially, videos that break this rule will only have limited visibility on the social network. The publishers that repeatedly break this rule and don’t mend their ways may even see their access to Facebook Live get restricted.
Facebook is going after such videos after feedback from users revealed that they didn’t find such videos to be interesting or engaging enough. It previously barred graphics-only live videos that relied on Likes or Reactions to get people to vote from the News Feed.
These steps that Facebook has taken are in a bid to ensure that the quality of live video on Facebook does not deteriorate. Video has become a big part of the Facebook experience and that’s something that the social network will surely want to preserve.