It turns out that Apple wasn’t expecting the demand for the iPhone 7 Plus to be this strong, or at least that’s according to Apple’s CEO Tim Cook during the company’s recent earnings call. According to Cook, “One of the things we didn’t get right was the mix between the iPhone 7 and iPhone 7 Plus. Demand was much stronger towards the iPhone 7 Plus than we expected.”
Ultimately this led to shortages when it came to supply, resulting in iPhone 7 Plus owners having to wait quite a bit to get their hands on the phone if they didn’t pre-order it early enough. Cook was quoted as saying, “Every time we launch something, we learn something, and we brush up our models and apply everything we learn for next time.”
That being said, we wonder if the lessons they learnt from the iPhone 7 Plus will be applied to the rumored iPhone 8. There have been talks that Apple could be in short supply for the iPhone 8 right out the gate apparently due to the difficulty of manufacturing some of the components for the phone.
- IPS LCD
- 326 PPI
- f/1.8 Aperture