According to Facebook product director Daniel Danker, this app will be focused on the creator of the video. “It has never been a better time to be a creator on Facebook, With Facebook we can connect and create community with your audience and tell stories that are social, personal, and authentic.”
The app will provide the creator with access to Facebook Live, and also additional tools that allows them to create intros and outros for broadcasts, custom stickers, custom frames, and so on. It will also provide additional insights to the video so that creators have a better idea of who are watching their videos.
Clearly with these changes Facebook is hoping to make their platform more attractive compared to competing video platforms such as YouTube, which is currently still very dominant. We’re not sure if we will eventually see more users turn to Facebook for their video needs instead of YouTube, but if you’re someone who does use Facebook Live a lot, perhaps this app could be worth keeping an eye out for.