Snapchat may have been the first one to come out with the Stories feature but Facebook has had a lot of success copying its rival’s signature feature. Instagram Stories has proved to be a hit for the photo-sharing network, so much so that the feature now has more active daily users than Snapchat Stories.
Facebook’s global head of sales Carolyn Everson confirmed to CNBC that Instagram Stories now has over 250 million active users across the globe. She also revealed that a third of Instagram’s most viewed stories come from companies and advertisers.
“If you think about it a year ago when we sat together, Instagram Stories didn’t exist,” Everson told CNBC. Instagram launched its own Stories feature in August last year. It’s very similar to how Snapchat’s feature works. By January this year, the feature already had 150 million daily active users.
It took less than a year for Instagram Stories to overtake Snapchat Stories. Instagram announced back in April that its feature had more than 200 million active users while Snapchat’s latest figures show that its Stories feature only has 166 million daily active users.
Instagram continues to extend its lead over Snapchat when to comes to a feature that the latter popularized. Everson also touched on the allegations that Instagram copied this feature from Snapchat and mentioned that the Feed format that Instagram and a lot of other services currently use was invented by Facebook.