Amazon is home is pretty much just about every product you can think of, whether it be electronics, clothes, books, home decor, shoes, and so on. However in some cases, some products are sold on Amazon not by the company directly, such as Nike which does not have an official presence on Amazon.
However recently we have heard rumors that Nike could finally be joining up with Amazon to sell their products directly to customers, and sure enough those rumors have since been proven true. This is according to Nike’s fourth-quarter earnings in which the company’s CEO Mark Fields confirmed that they will be selling some products directly on Amazon’s platform.
According to Fields, “In the US, we’re executing a new pilot with Amazon with a limited Nike product assortment. As we do with all of our partners, we’re looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling. We’re in the early stages, but we look forward to evaluating the results of the pilot.”
One of the reasons behind Nike’s decision is that they want to help fight against counterfeit products. As it stands Nike products can be bought on Amazon, but it is done through third-party retailers which means that unless you know who they are and their reputation, there’s a possibility that you could end up walking away with a fake. No word on when this partnership with Amazon will begin, but fans of Nike can look forward to it.