Phil Spencer, Head of Xbox, announces original Xbox Backward Compatibility at the Xbox E3 2017 Briefing on Sunday, June 11, 2017 in Los Angeles. (Photo by Matt Sayles/Invision for Microsoft/AP Images)

The Xbox One has been doing pretty well for itself around the world, but yet when it launched in Japan, it almost felt like a flop. However it seems that despite the somewhat chilly reception to the Xbox One in the country, Xbox boss Phil Spencer has stated that he doesn’t plan on giving up on the Japanese market.

In a recent interview with Weekly Famitsu, Spencer acknowledged that Japan was not the biggest market for the Xbox, but at the same time he recognizes it as being a very important market nonetheless. He cites the country’s very passionate gaming community, and stated that he will never give up on Japan.

Last year Spencer suggested that the reason for the console not doing so well in the Japanese market is because a lot of the games on the Xbox One aren’t games that the Japanese public might be into. However it seems that Microsoft has been trying because some JRPGs have since been launched for the Xbox One platform, such as Valkyria Revolution, and with Bandai Namco’s Code Vein expected to launch next year.

Whether or not these titles will be enough to appeal to Japanese gamers remains to be seen, but in the meantime it seems that even newcomers such as the Nintendo Switch appear to be doing quite well in Japan.

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