Fitbit officially unveiled its first proper smartwatch a couple of weeks back. The company has now confirmed the price and release date for its Ionic smartwatch. When Fitbit announced Ionic smartwatch last month, it didn’t confirm when the wearable device would be released. The wait will soon be over, though, for those who want to pick one up.

The Fitbit Ionic smartwatch will be available for purchase from major retailers across the globe starting October 1st. The device is going to cost $299.95.

Retailers like Amazon, Best Buy, Kohl’s, Macy’s, and Target will be selling the smartwatch in the United States. It will be sold in three color combinations.

For $299.95, customers get a smartwatch that delivers advanced health and fitness features, on-device guided workouts, automatic sleep tracking, cross-platform smartphone compatibility as well as up to five days of battery life on a single charge.

Fitbit will release the software development kit tomorrow so that developers can create their own apps for the smartwatch. They will be able to submit those apps for review and availability in the Fitbit App Gallery starting this fall.

“These features, coupled with Ionic’s broad compatibility across Android, iOS and Windows platforms, means consumers around the globe never need to choose between their watch and their phone,” said James Park, the co-founder and CEO of Fitbit.

Fitbit’s first pair of headphones, the Fitbit Flyer, will also go on sale come October 1st for $129.95.

Filed in Gadgets. Read more about Fitbit and Wearable Tech. Source: investor.fitbit

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