Instagram is marching on its way to become a service that boasts one billion users. The Facebook-owned service today announced that it now has 800 million users across the globe. It has added another 100 million monthly users since April 2017. The figures were shared at an Advertising Week event in New York City by Carolyn Everson, vice president of global marketing solutions at Facebook.
Instagram has revealed that it has 500 million daily active users. It’s miles ahead of rival Snapchat as far as daily active users are concerned. Snap said last month that Snapchat has 173 million daily active users.
Instagram already has a user base that most services can only dream off but it doesn’t seem like growth is stagnating. On the contrary, growth seems to be accelerating, and it may not be long before Instagram reaches Facebook’s billion-plus numbers in the future.
The company also confirmed earlier today that the time spent watching video on Instagram is up more than 80 percent year-over-year, which shows that the features and improvements that it has made to its video offerings are paying dividends. Four times as many videos are being produced every day on Instagram compared to the same period just a year ago.
More advertisers are now willing to spend their dollars on Instagram. The company revealed that it has also doubled the number of advertisers on its platform since March, the advertiser base has surged to 2 million.