If you’re thinking about buying the iPhone X from Best Buy, here’s something you’ll want to take note of: it seems that the retailer is charging an extra $100 for the full-priced model according to a report from Bloomberg. The retailer has priced the base 64GB model at $1,099 while the 256GB model will retail for $1,249.


If you’re thinking this is a pricing mistake, it’s not as the company has since confirmed to Bloomberg that the pricing is the real deal. According to Danielle Schumann, a company spokeswoman, “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”

However we should note that the extra $100 is only for the full-price model, meaning that you’d be buying the phone outright without any contracts or ties with a particular carrier. The good news is that if you don’t mind signing up for a carrier plan, Best Buy’s prices for carrier installment plans are pretty much the same as everywhere else.

Apple themselves have yet to offer the iPhone X without contract on its US website, so we guess customers who want that privilege/freedom will have to pay Best Buy an extra $100 for it.

Filed in Apple >Cellphones. Read more about iPhone X.

  • 2436x1125
  • Super AMOLED
  • 463 PPI
12 MP
  • f/1.8 Aperture
  • OIS
2716 mAh
  • Non-Removable
  • Wireless Charging
  • A11 Bionic
  • None
~$975 - Amazon
174 g
Launched in
Storage (GB)
  • 256
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