The iPhone X was unveiled by Apple a couple of weeks ago alongside the iPhone 8 and iPhone 8 Plus. Customers will have to wait until next month to get their hands on one. Since no one has been able to get it so far, it wasn’t known what the retail box design of the iPhone X was. The guesswork ends today as Apple has itself shared the handset’s retail box on its website.

The retail boxes for the iPhone 8 and iPhone 8 Plus highlight the glass backs of those handsets. It makes sense since the glass back is a new addition to the lineup and it also enables wireless charging on these devices.

The iPhone X is all about its display. It has a bezel-less display with an OLED panel, it’s actually the first OLED smartphone from Apple. So it makes perfect sense for the iPhone X retail box to highlight the handset’s display.

Apple has never religiously stuck to a rule about which side of a handset always has to be on the front of the box. We see examples of both the back and front being highlighted on the box throughout the entire iPhone lineup.

Apple is going to start taking pre-orders for the iPhone X starting October 27th with shipments starting early next month.

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