The South Park franchise has always been rather crude and disgusting, but it’s also one of the reasons why it is so popular because of how much the show’s creators don’t hold back, which is why we really couldn’t not expect any less from the South Park video games. In fact Ubisoft is taking it to the next level by asking fans if they want to record their fart sounds for the game.

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Ubisoft has recently launched a content called I Am The Fart in which they are asking for fans to record the sound of their farts and submit it to the company. They will then select the winner and will fly that person over to their headquarters in San Francisco where the fart sounds will be recorded and used in the game as one of the New Kid’s lethal attacks.

We know it’s crude but like we said, that’s the whole charm of South Park in the first place, plus we reckon it is also pretty good marketing for the game. The contest will run from the 2nd of October to the 16th of October so for those who wish to have their farts immortalized, head on over to I Am The Fart’s website where you can check out other submissions as well as find out how to submit your own.

This is actually not the first fart-related marketing gimmick that Ubisoft has come up with. Last year the company launched a device called the Nosulus Rift which lets gamers smell farts in the game. That being said, South Park: The Fractured But Whole is currently set for a release on the 17th of October, 2017.

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