Recently a report from BuzzFeed News has uncovered a rather disturbing trend, which is that there are quite a number of videos on YouTube that have disguised themselves a family-friendly, when in reality they are not. Clearly this is something that YouTube is not standing for and they have since responded by announcing that they’ll be taking a tougher stance.

According to the post on YouTube, “Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right.”

To enforce this, YouTube has announced that there will be a tougher application of their Community Guidelines and faster enforcement of them. They will also remove ads from these videos so that these creators won’t be able to profit from them, which hopefully will discourage them from creating such videos in the future.

They’ll also block inappropriate comments on videos that feature minors, as well as release a comprehensive guide for creators who make family-friendly content to ensure that they don’t cross the line. This is not the first time that YouTube is addressing these issues as earlier this month, YouTube made some changes that will prevent inappropriate videos from sneaking onto YouTube Kids.

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