While Twitch’s focus at the start was more on live video (and for the most part it still is), the company is starting to turn their attention towards pre-recorded videos, possibly in a bid to better compete against the likes of YouTube and Facebook. So much so that the company has recently announced a new set of tools designed for pre-recorded videos.

According to Twitch, “Today we’re giving creators like these more options, more control, and more opportunities to find viewers, grow an audience, and make a living doing what they love, and we’re doing it with Video Producer.”

“Video Producer is a set of tools that enables creators to bring the exciting community experiences Twitch is known for to produced videos. Whether they pre-record all their content or they’re a streamer who’d like to easily repurpose and promote their videos, Twitch Video Producer can help.”

One of the features of Video Producer is called Premieres, which Twitch describes as being similar to opening night for movies. It lets users add countdown intros to help build up excitement. They will also be able to rebroadcast existing videos as Reruns. This should help increase the hype surrounding pre-recorded videos, and could be worth checking out in the future if you love watching videos on Twitch.

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