It seems that despite taking a short break from the mobile space, Nokia’s brandpower might not have diminished all that much. According to a series of tweets by Counterpoint analyst Neil Shah, it appears that HMD Global managed to sell 4.4 million Nokia-branded smartphones in Q4 2017.
Unfortunately 4.4 million in the overall picture isn’t a lot as it basically gives the company a 1% market share, and puts Nokia’s brand in 11th place, just out of reach of the top 10 brands. However it seems that the amount of phones sold in Q4 2017 was good enough to beat out more established players and bigger brands, such as HTC, Sony, and Google.
Talking about smartphones performance, in Q4 2017, @HMDGlobal sold more Nokia branded phones globally and is now bigger smartphone brand than following individual brands:
— Neil Shah (@neiltwitz) February 12, 2018
In addition to possibly beating out some of the established players, Shah’s report also reveals that the Nokia brand is currently seeing a resurgence in certain markets, such as in Vietnam and “most” Middle Eastern markets where it is at number one. It is also number three in the UK for the first time, and is in the top five in markets like Russia.
Now it is possible that because the Nokia brand consists of feature phones and smartphones, it has allowed HMD to overtake other brands in certain markets, especially developing markets where feature phones continue to be popular. That being said, HMD had previously promised that there would be “awesome” Nokia-related news that they will be sharing at MWC 2018, so check back with us in the coming weeks for more details.
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