In a bid to increase meaningful connections on its platform, Facebook conducted an experiment in six countries which placed content from publishers in a separate feed and the main News Feed was limited to posts from friends and family members. However, the experiment didn’t yield positive results which is why Facebook has now decided to ditch its plans to separate content on the world’s largest social network into two separate feeds.
The content from publishers was placed in a new feed called Explore Feed. Facebook launched this experiment in response to feedback from people who wanted to see more posts from their friends and family in News Feed.
The experiment was conducted in six countries and Facebook wanted to ascertain whether or not users would like a version of Facebook with two different feeds: one for posts from Pages and the other from people that they care about.
Facebook says that the experiment has revealed that “people don’t want two separate feeds,” and that users told the company in surveys that they were less satisfied with the posts they were seeing and the two separate feeds didn’t really help them connect more with friends and family.
Facebook has since concluded that the Explore Feed isn’t an effective way for people to discover new content on the network so it has decided to discontinue the experiment.