In the past whenever a new iPhone is released, it usually takes a few weeks or a few months before shipping dates have been normalized. However with the iPhone X, it did not take long before shipping dates became shorter and shorter, which at that point in time left many wondering if it was either Apple getting a handle on supply, or if sales weren’t that good.
Many reports have suggested the latter and while Apple has put on a brave front, a new report from Fast Company is painting a different picture. The report claims that according to their sources, Apple themselves have expressed internally that they are disappointed with the sales of the iPhone X.
So much so that the company is expected to reduce the number of iPhone X units that they will be ordering from their suppliers where the company will now only order 8 million units in Q2 2018. This is following estimates that Apple was expected to have sold 14 million iPhone X units in the first quarter, and because they didn’t, they are apparently sitting on a bunch of inventory and are reducing orders in order to prevent a surplus, like it was the case with the iPhone 5c.
In any case Apple is expected to launch at least three new iPhones this year, where one is expected to be an even larger version of the iPhone X. Perhaps a larger display could interest customers, but if rumors of a higher than $1,000 price point is to be believed, Apple could have a hard time trying to convince their customers.