If you’ve ever played a free-to-play game, chances are you will run into an ad or two. Some of these ads are quite interactive in the sense that it users can actually play a bit of the game within the ad itself, meaning that they’ll get a taste of the game before they decide if they want to download it.
It seems that Facebook thinks it’s a pretty cool idea because according to Engadget, Facebook has decided that they will start testing out a similar technology in ads on the News Feed. They are working with a dozen or so game developers and if all goes well during the testing phase, they will be rolling it out to their Audience Network (which is Facebook’s off-platform ad network).
The company claims that interactive ads are found to be more engaging compared to regular ads, and that users end up spending 47% more time on such ads compared to others. Whether or not you agree with those stats, it’s hard to ignore that we’re starting to see more of them appear in free-to-play titles, so it’s not surprising that Facebook would want to take advantage of this. So the next time you’re browsing your feed, don’t be surprised if you come across interactive ads that let you play games in them.
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