Twitter is adding more content to its streaming lineup today with the announcement of a new deal that it has inked with Disney. Both companies have struck a deal that’s going to bring a variety of live shows to the microblogging network. The deal covers content from across the entire Disney portfolio, including ESPN. As part of this deal, Twitter and ESPN will launch specific live shows in the coming week.
“Through this new agreement, participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways,” said Justin Connolly, Executive Vice President, Affiliate Sales & Marketing at Disney.
Even though live ESPN shows are part and parcel of this deal, true sports fans might want to hold on to their ESPN+ subscriptions given that this deal is unlikely to be a replacement for the real deal. It’s also where Disney will be making more money so it would certainly want more people to subscribe to ESPN+.
Other participants in this deal from the Disney portfolio include ABC, Freeform, Disney Channel, Marvel, and more. All of these entities will offer live content for Twitter which is going to be launched under a new agreement that will be announced at a later date.
Filed in Espn and Twitter. Source: espnmediazone. Read more about