These days just about everyone is launching their own take on digital assistant software. Even Bank of America launched their own, so it’s not surprising to see that there are also digital assistants aimed at gaming, such as Ubisoft’s Sam which has finally been made available globally.


For those unfamiliar with Sam, Ubisoft launched this digital assistant last January but it was only available in Canada, presumably for testing purposes and to get feedback, but like we said it is now rolling out to users globally. Sam will be available/accessible via the Ubisoft Club mobile app which is available on iOS and Android.

While Sam won’t exactly be scheduling your meetings or order you an Uber, what it will do is that it will help players by giving them feedback on their games, such as providing tips, general info, release dates, real-time stats, and so on. It is powered using Google’s Dialogflow system and essentially acts as a chatbot of sorts.

At the moment Sam is only limited to speaking English so if you’re someone who speaks a different language, then we guess you’ll have to wait until Ubisoft rolls out support for more languages in the future. In the meantime for those who have yet to download the Ubisoft app, head on over to the iTunes App Store or Google Play for the download.

Filed in Gaming. Read more about Ubisoft.

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