So Apple has been on a bit of a roll when it comes to obtaining original content for its video platform. However the big question many have is how will Apple launch it, and how much will it cost? According to a report from Recode (via 9to5Mac), the good news is that it could actually be cheaper than Netflix.

Netflix’s subscription prices have been steadily increasing over the years and if Apple plans on making it cheaper, there’s a good chance that it could prove to be competitive. This is according to Recode’s Peter Kafka who writes, “One TV executive who has talked to Apple tells me Apple says it intends to sell a standalone subscription to its original video shows, priced below Netflix, whose standard offering costs $11 a month in the U.S.”

Additional details in Recode’s report also include how Apple plans on distributing its content, where some industry observers believe that Apple could make some content free for Apple TV owners. They also claim that other industry watchers believe that Apple might create a huge bundle service, where it would include original video content, Apple Music, and also AppleCare.

Unfortunately there’s still no word on when Apple plans on launching this service, so take it with a grain of salt and we’ll just have to keep our eyes and ears peeled for more details.

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