Fossil, a renowned player in the fashion watch business, has announced that it has entered into a licensing agreement with car manufacturer Bayerische Motoren Werke Aktiengesellschaft or BMW for watches and smartwatches. What this means is that BMW-branded watches and smartwatches will be available starting next year. The company won’t be making them itself, Fossil will make them and sell them under the BMW brand that it has licensed from the German company.
Fossil confirmed today that the first BMW-branded watches and smartwatches will be available in 2019. The licensing agreement is through 2023 so the two will make many more collections in the years to come.
The first collection due next year is going to be sold in 4,000 BMW retail channels in addition to Fossil’s global sales network. “We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world,” aid Kosta Kartsotis, chairman and CEO of Fossil Group.
The company has already made a variety of smartwatches based on the Wear OS platform by Google. Therefore, the BMW-branded smartwatch will likely be powered by this operating system as well. It’s not known at this point in time, though, if the devices will have features exclusive to the BMW-branded lineup. The pricing information is also not known right now.