Tesla received hundreds of thousands of pre-orders for its first mass-market electric car, the Model 3, soon after it was unveiled. The company hasn’t done much to promote the car since then, there have been no marketing campaigns to speak of. That may be partly because the company had been very busy in sorting out the production issues that were preventing it from filling the pre-orders at the expected rate. With production numbers finally achieving the company’s targets, it appears that Tesla may now start marketing the Model 3.
Electrek hears from sources who claim that Tesla is now starting to build its test drive fleet for North America and that it’s also going to offer incentives to stores that sell the Performance trim of the Model 3.
Tesla has finally achieved the production rate of 5,000 Model 3 cars per week so it can start to think about marketing efforts to bring in more customers. It has never made the Model 3 available for test drives to the public before which is one of the basic marketing strategies that a car manufacturer can adopt.
The scribe also mentions that Tesla is going to update its commission plan for stores and will offer $300 commission for each sale of the Model 3 in Performance trim. It will be a departure from the previous practice of limiting Model 3 sales to Tesla’s internal sales teams. Owner advisors in stores weren’t given any incentives to sell the Model 3. Tesla hasn’t commented on the report as yet.