Nikon will be announcing a new mirrorless camera on the 23rd of August. However it seems that Nikon’s chief rival, Canon, might not be sitting idly by because according to a report from Mirrorless Rumors, Canon is expected to make their own announcement shortly after on either the 4th or 5th of September (depending on your timezone).
This is actually the second time such a report has surfaced because prior to this, CanonWatch has also reported a similar story. Of course whether or not that is true remains to be seen, but generally speaking if there’s smoke, there’s bound to be fire (somewhere). Details about the announcement are scarce, but it is expected to be about mirrorless cameras.
Just like Nikon, Canon’s mirrorless efforts seem to be rather lackluster compared to the competition from Sony and Fujifilm. The recent marketing efforts from Nikon suggests that the company is now doubling down on their efforts, but Canon has been rather mum on that front. We have heard rumors that Canon could be working on something which the company has hinted at in the past.
The company has acknowledged the need for them to “go on the offensive” on the mirrorless market, but exactly what that means remains to be seen. Either way take this news with a grain of salt, but check back with us next month where hopefully we’ll have more details.