Google isn’t like Apple in that it doesn’t have a retail presence at home and abroad. However, it appears that the company is finally thinking about testing the retail waters. According to a new report, a Google retail store is being planned for Chicago which would be its first permanent retail store if it gets built.
According to The Chicago Tribune, this two-floor store in Chicago’s Fulton Market would span 14,000 square feet across interconnected brick buildings. The store would be located a few blocks south of Google’s Midwest HQ. Google declined to comment when approached by the scribe and hasn’t said anything about opening up a store in Chicago.
Up until a few years ago, Google didn’t have a growing list of hardware products but that has since changed. It’s not just making high-end smartphones now, Google makes a variety of other products including but not limited to premium Chromebooks, smart speakers, and more.
Google’s earlier retail experiences have largely been limited to pop-up stores in markets like the United States and the United Kingdom. A proper retail store would give Google the opportunity to reach more potential customers. Whether or not the company would be willing to expand it into a proper retail network which spans the globe remains to be seen.
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