Some of you may recall that Apple announced its intention to acquire song recognition service Shazam in December last year. It never revealed how much it paid for the service but reports claim that the deal is worth $400 million. Apple has now closed its Shazam acquisition and the company has announced that the Shazam app is now going to be ad-free for all users.
Shazam enables users to identify songs by listening to the music that’s playing around them. This experience was previously offered with ads as the service needed to generate revenue.
Now that it’s owned by Apple which has significantly deeper pockets, it doesn’t need that ad revenue. Therefore, Apple has decided to make Shazam ad-free for all users so that they can continue to discover new music using the app without any disruptions.
It’s a very popular service as the Shazam app has been downloaded more than 1 billion times across the globe. It’s used more than 20 million times a day by users who want to identify songs.
Some might think that the Android version of the app could be scrapped now that Apple owns Shazam but that’s not going to be the case. Shazam for Android is going to stick around, and yes, the experience will be ad-free on that platform as well.