We’ve seen instances on talk shows like The Oprah Winfrey Show and The Ellen Show where acts of extreme generosity are performed, like that one time Oprah Winfrey gave her entire audiences a car each. Now it seems that part of The Ellen Show’s 12 Days of Giveaways, the show’s host Ellen DeGeneres has partnered with Apple to give away free iPhone XRs.

During the show, DeGeneres was playing a game of Heads Up on an iPhone XR with actress Julia Roberts as part of a skit, in which at one point Roberts was quoted as saying, “I think it’s cool because it comes in six different colors and has the best battery life ever.” Presumably this was part of the script because it later transitioned into DeGeneres announcing that every audience member in attendance that day would be going home with an iPhone XR handset of their own.

This was clearly a sponsored video at in the YouTube description of the video above, it thanks Apple. While we’re sure that Apple has participated in various sponsorships in the past, this could possibly be the first time we’re seeing Apple give away devices on a scale this large, not to mention it is also their latest smartphone which is valued at $750. In any case we suppose regardless of the fact that it is sponsored, it’s still a nice gesture, especially for those who might not otherwise be able to afford a brand new smartphone, or plan to give it to someone for the holidays.

Filed in Apple >Cellphones. Read more about and .