Google’s Android operating system has found massive success in the mobile industry, which is why it wasn’t surprising that Google had attempted to bring its Android platform and branding to other areas, such as wearables (known as Android Wear before it was rebranded to Wear OS), cars (Android Auto), and even smart TVs with Android TV.

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While we can’t speak for Wear OS or Android Auto, it seems that Android TV is doing pretty well for itself as Google is claiming that the platform is home to tens of millions of users. Speaking to Multichannel News (via Mashable), Google’s senior director of project management for Android TV Shalini Govil-Pai revealed those numbers.

However what’s interesting is how Android TV’s popularity is actually not in the US. According to Govil-Pai, Android TV seems to be particularly popular in the likes of Europe and Asia. It is expected that its adoption in the US could see an increase with DirecTV launch new set-top boxes with Android TV for its subscribers that is set for a launch in 2019, but for now it looks like Android TV’s success and popularity are taking place outside of the US market.

In the meantime Android TV competitors such as Roku have announced that they have about 22 million active users, while Amazon is said to have come in at second place, so it looks like Android TV still has some ways to go.

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