Speaking to the Independent in an interview, Microsoft’s chief product officer Panos Panay has revealed that Microsoft’s Surface hardware division is here to stay. When asked if the Surface lineup is here for the long run, Panay replied in the affirmative. “Yes, one hundred per cent. Without hesitation. I think if you asked me five years ago, we were still learning. We were still trying to figure out what hardware should do to bring software to life. But now it’s not just a core part of the strategy.”
Microsoft’s Surface lineup initially started out in the form of a tablet that some had believed would dethrone Apple’s iPad (it hasn’t), but it has since grown into its own where the Surface lineup now encompasses devices like laptops and headphones (there was talk about a possible Surface Phone too). However that’s not necessarily where Microsoft sees it being limited to.
According to Panay, “Are we completing experiences for people at work and at home? The answer is yes. So will you see new form factors that can do that, or need to do that? The answer is absolutely. And that’s how it kind of comes together. For me, work and home equals life, whether the device is in the kitchen at home, in the home office, in your work office or on your body. They’re coming together. So yeah, you’ll see more products that focus on where our customers are going to be.”