For the longest time ever, Apple’s iPhones were usually thought of to have the best smartphone cameras in the market. While the iPhone’s camera has continued to maintain its standards, it seems that they are being surpassed by other companies who appear to be more willing to take a bigger risk.
Google’s Nexus phones were never known for their cameras, but Google has changed the narrative with the Pixel line, especially the Pixel 3 with its Night Sight camera which Google is now using to troll iPhone users with. The company has recently launched a new ad campaign that boasts of the Pixel 3’s Night Sight abilities, which is a camera feature that uses AI to take photos in low-light settings with very impressive results.
Some might argue that it isn’t the most natural-looking of photos, but we’ll take that over a grainy and overexposed photo with blown out highlights anyday. To date we’re starting to see other companies introduce similar features of their own, such as Samsung who is rumored to be introducing a similar feature called Bright Night to the Galaxy S10. We’ve also seen the feature get ported onto other devices as well.
We’re not sure how Apple plans to respond to this feature, but the company seems to be more than content at doing its own thing with its new “Shot on iPhone” campaign.