Amazon has seen considerable success with its low-cost Fire tablets and it appears that Walmart wants in on the action as well. A new report claims that the retailer is planning to launch a cheap Android tablet under its in-house ONN brand. The device will be made by a Chinese supplier and is going to be powered by Android.
A spokesperson for Walmart confirmed to Bloomberg that this tablet will be launched under the in-house ONN brand. It’s expected to have functionality which would make the cheap Android tablet a good fit for kids.
There aren’t a lot of details available as yet about the technical specs of this new tablet. The report only mentions that it will be geared toward the budget customer in mind and as such its primary competitors would be the Fire HD 8 which costs $79.99. That Amazon tablet is also available in a Kids Edition variant.
Amazon’s Fire tablets run on a heavily forked version of Android so they don’t get access to the full variety of Android apps. What’s unclear at this point in time is whether Walmart would go down the same route for its Android tablet or if it’s going to stick with a stock Android experience.
There’s also no pricing and availability information online as yet about this new tablet. Whether or not they will be able to sell as well as Amazon’s Fire tablets have remains to be seen.