Tesla is reportedly looking to take a major step in order to prevent the decline of its solar business. According to a new report, the company is thinking about selling its solar panels at a price that’s 38 percent less than the national average. The company is aiming for a price between $1.75-$1.99 a watt compared to the $2.85 national average.
According to the New York Times, Tesla’s solar department head Sanjay Shah is looking to make this happen. He says that Tesla will achieve this price cut by standardizing more of its installations.
This means that customers will only be able to buy panels in increments of 4kW or 12 panels. They may also be asked to do some parts of the home installation such as photographing electric meters and circuit breaker boxes themselves instead of requesting a visit from Tesla.
Tesla is hoping to revive sales for its solar division with this price cut as it has seen a significant decline recently. It deployed 47 megawatts in the first quarter of this year compared to 73 megawatts in the same period last year. Tesla has now dropped to third place in terms of solar installations in the country. Shah also says that Tesla’s solar roof sales may begin in the second half of this year.