If you search for noise canceling headphones on Amazon, chances are that one of the first results will be for a Bose product. The company has made some very popular noise canceling headphones that have done very well in the market. Bose is out with a new flagship model today called the Noise Cancelling Headphones 700. They look nothing like the company’s existing QC35 models and cost $399.

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The Noise Cancelling Headphones 700 aren’t actually meant to replace Bose’s more affordable QC35s. The company may feel that there’s demand in the market for more expensive cans that offer additional features and possibly better quality as well.

The Noise Cancelling Headphones 700 look far more modern compared to the QC35s and offer 20 hours of “full featured” playback, according to the company. They also have a USB Type-C port for charging. Voice assistant support is present so you will be able to summon Google Assistant, Siri or Alexa whenever you desire.

Bose also talks a big game about the microphone system in these new over-ear headphones. The system has four mics and superior voice isolation coupled with the headphones’ marquee noise cancelation feature. The touch controls have been placed in the front part of the right earcup. Those who are interested in picking one up can pre-order them from Bose’s website. The company will start shipping the Noise Cancelling Headphones 700 on June 20th.

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