In pursuit of its goal to help people quickly with Search, Google today introduced a subtle yet important design change for results on mobile devices. It has continued to tweak the Search experience over the years as the amount and format of information on the internet has changed drastically over the past few years.
As part of its ongoing efforts to provde a modern experience for Search users, it has unveiled a new visual refresh of the mobile search results page today. The idea is to better guide users to the information that they’re searching for.
The new design change puts a website’s branding front and center. Search results would previously list the links below the page titles. The links would always be in green and there was no way for them to reflect a website’s branding save for the actual domain name.
Google has switched the titles and links around. The page titles in mobile search will now be listed below the link to a search result. It will better reflect the website’s branding as the name of that website and its icon will appear at the top of the results card.
This will help users easily scan the page of results and click through to results from website brands that they’re familiar with or are the ones that they were particularly looking for. This redesign is rolling out to mobile first and will go live for everyone over the next few days.