Social media has made it easier to get information out to more people faster than ever before. You could start streaming video to Facebook instantly and people who follow you will be able to see it. No surprise that many government agencies use social media to get their message out. Sometimes, these live streams can have unintended consequences.
The Royal Canadian Mounted Police in British Columbia was live streaming a press conference on the double homicide of an American woman and an Australian man. Nobody seemed to have realized that the Facebook Live cat filter had been enabled during the live stream. It’s safe to say that the cat filter was completely out of place in a live stream about the tragic deaths of two people.
RCMP’s British Columbia division has apologized for the gaffe, blaming it on “technical difficulties.” It was later clarified that the filter had accidentally been left on “an automatic setting.” An updated version of the press conference was later uploaded on Facebook without the cat filter.
This isn’t the first time that Facebook Live’s cat filter has caused a stir in the media. The filter had also been left on during the press conference of a Pakistani minister last month.