T-Mobile today announced a rather interesting tie-up with Taco Bell. The two had previously offered a promotion for T-Mobile Tuesdays during this year’s Super Bowl which game customers “free taco every week.” The two companies are kicking things up a notch by launching the first co-branded T-MoBell pop-up stores.

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These pop-up stores will, for lack of a better word, pop up at signature T-Mobile stores in New York City, Los Angeles, and Chiacgo between July 23rd and July 25th. This is over and above the free Taco Bell every week that the carrier’s customers already get with T-Mobile Tuesdays.

There’s a promise of free tacos and a T-MoBell Freeze which has been created only for this launch. Customers will also be able to get their hands on some exclusive co-branded merch, if for whatever reason they would like to wear something that says T-MoBell. You don’t have to be a T-Mobile customer to get a free taco.

Those who wouldn’t necessarily want to participate have a chance to win some goodies as well. They just need to follow the carrier’s social media ccounts to see how they can get a chance to win a year of free tacos with Taco Bell and magenta prize packs which cost $500 and include some cool gadgets like the Powerbeats Pro Wireless Earphones, a UE Megaboom 3 speaker, and more.

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