Today TCL unveiled its brand-new TCL TS9030 RAY.DANZ Sound Bar, a 3.1-channel Dolby Atmos sound system with premium audio. The TCL RAY.DANZ delivers a crisp and powerful 360-degree surround sound experience from a sleek and thin chassis that features a design inspired by car racing.

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The Soundbar has two sideways-firing drivers that project the sound towards a reflector on each side. According to TCL, the reflectors bend the sound at an angle that allows creating natural reverberation and induces the perception of a much wider sound stage.

A third front-firing speaker with accurate voice positioning is there to deliver the audio of the dialogues

Thanks to Dolby Atmos’ virtual eight channels, the RAY.DANZ delivers an immersive surround sound experience, without the need for additional upward-firing drivers, formerly an essential element of Atmos.

The technology enables a powerful audio system in a super-compact form factor, which is well appreciated by people who do not have large homes. You can connect the subwoofer wirelessly to the system.

Theirs is no word on availability and the exact price at the time of publishing.

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