One of the massive changes that Apple introduced in iOS 14 was the ability to add widgets to the home screen. While previous versions of iOS allowed users to add widgets, it was to a page to the left of the home screen. The extra step to swipe over basically meant that in some cases, it would have just been faster to launch the app itself.
It turns out that Apple’s decision to finally allow users to add widgets to the home screen might have been a good one, and it could also be good news for both developers and Apple’s App Store revenue because according to the latest data from Sensor Tower, it has been estimated that 15% of iPhone users have installed some kind of customizable app on their devices to date.
While customizing one’s home screen might seem a bit novel, like we said, it does represent a new form of revenue for both developers and Apple. This is because some of these customization apps have extra features that are only unlocked by paying for it, plus there are also designers and developers out there who are releasing paid-for icon packs for those who wish to take their customization to the next level.
15% might not seem like much at the moment, but there is a chance that those numbers could increase as more developers start coming up with more ideas on creating these types of apps for users in the future.