The problem with buying things online is that usually all you have to work with are photos. Sometimes these photos don’t really represent the product accurately, as many of us have probably experienced, and sometimes, you might even get a counterfeit product that is marketed as the real deal.

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Given how big Amazon is and with the platform allowing for third-party sellers to sell on its website, Amazon has run into various issues like this in the past. So much so that the company has announced that they will be teaming up with the US government’s National Intellectual Property Rights Coordination Center (IPR) to help tackle the issue.

The idea is that with this team up, they will attempt to stop these counterfeit items from even entering the US borders in the first place, which means that they won’t even get a chance to be sold, which in turn will hopefully reduce the number of customers being deceived by these sellers in the process.

According to Dharmesh Mehta, vice president, Customer Trust and Partner Support, Amazon, “Now, by combining intelligence from Amazon, the IPR Center, and other agencies, we’re able to stop counterfeits at the border, regardless of where bad actors were intending to offer them. We appreciate the partnership from the IPR Center and other agencies to protect American consumers and prosecute bad actors.”

Filed in General. Read more about and . Source: businesswire

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