One of the problems with professional software is that a lot of times they can be incredibly expensive, but then again, these are catered towards professionals who might be able to justify the price tag. However, hobbyists and beginners might be put off by the pricing, which is why Apple could be looking to address that problem with Final Cut Pro.


According to the folks at Patently Apple, they have discovered an updated trademark for Final Cut Pro in which it suggests that Apple could be looking to introduce a subscription model for the software. This is based on the trademark’s description which now makes mention of “software rental” that they say was not in the trademark’s registration back in 2016.

This has led to speculation that a subscription feature could be introduced to Final Cut Pro. For those unfamiliar, Final Cut Pro is Apple’s video editing software. It is quite popular amongst Mac users and a great alternative to other software like Adobe’s Premiere Pro. However, it does come with a hefty price tag of $300, making it pretty expensive for non-professionals.

Introducing a subscription option could potentially make the software a bit more affordable, plus it would also encourage Apple to issue more updates to keep the software relevant. There is no guarantee that the trademark update could translate to a subscription model for the software, so maybe don’t get your hopes up just yet, even though it does seem to fit into Apple’s strategy of adopting more subscriptions across the board.

Filed in Apple >General. Read more about , and . Source: patentlyapple

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