The company has actually warned investors that as a result of this global chip shortage, it will affect their ability to sell their products, like Mac computers, iPads, and it is also expected to affect the production of the company’s iPhone, which is arguably their best-selling product to date.
The company states that while the chip shortage was less severe than they originally anticipated for the third quarter of the year, they expect that it will actually get worse in the fourth. According to Apple’s CEO Tim Cook, “We do have some shortages, where the demand has been so great and so beyond our own expectation that it’s difficult to get the entire set of parts within the lead times that we try to get those.”
It is unclear how much this will affect iPhone sales or the demand for it. Apple typically faces quite high demand at the launch of new iPhones, so it’s hard to say if this year will make it even harder for customers to get their hands on a unit or if it might not be that noticeable, but either way we’ll have to wait and see.