If you felt that something was a bit off during Apple’s iPhone 13 presentation, you’re not alone. Many have noticed that Apple was seemingly less “boastful” about its latest smartphone, especially on the chipset front where Apple would usually tout all the ways it’s better than the competition.
However, this year Apple was rather vague, making claims like how it is 50% faster than the “leading competition” and leaving it at that. So what gives? According to a report from SemiAnalysis, they believe it is because there really is nothing to boast about the A15. Sure, it is an upgrade over the A14 (like in the GPU department) and it will most definitely be an improvement, but other than that, there’s really not much else to say.
The report also claims that this could be the result of a brain drain where key personnel and executives were taken away from projects, like that of the A15. We’re not sure if this means that they were poached by other companies or if Apple simply relocated them to other projects. The latter would be odd given that the iPhone is Apple’s best-selling product, so to sacrifice that would suggest that the company thinks that they might have something bigger or better.
It also goes on to suggest that any major improvements to its A-series chipset will probably manifest itself in 2022’s iPhone.