As you might have heard, Bluetooth tracker company Tile will be selling themselves off and will be acquired by Life360. It sounds like it might be a good thing as it means that Tile could now have access to more resources, better distribution, and so on. However, it seems that it might not be good news for Tile owners.
This is because according to a report from Markup, they have heard from their sources that Life360 is apparently selling the location data of their users to pretty much anyone who wants to buy it. For those unfamiliar, Life360 is a company that develops a tracking platform that can be used by families to keep an eye on their kids, elderly family members, and so on.
As expected, it would require a lot of location data to keep track of those family members, and this report claims that the company is using this data to sell to third-party companies that are ten used for marketing campaigns. Life360’s CEO Chris Hulls had previously said that data is an important part of their business model that allows them to offer free services to users.
He also says that there are privacy policies in place to prevent users from being identified through this data. Hulls claims that they have no plans to sell data from Tile devices, but given the company’s practices, it does raise some doubts, especially about the future should Life360 ever change their minds.