According to the initial report from Bloomberg, TikTok will be partnering with Virtual Dining Concepts and Grubhub to launch a TikTok Kitchen branded delivery-only service in the US next year. This does not mean that TikTok will be delivering food from restaurants, but rather they’ll be making food found in these viral food ideas and give users the option of having it delivered to them.
According to TikTok, they plan to launch around 300 locations in March, and aim to open more than 1,000 restaurants by the end of 2022. TikTok confirms that they will be giving creators credit for their dishes. “Proceeds from TikTok Kitchen sales will go to both support the creators who inspired the menu item and to encourage and assist other creators to express themselves on the platform in keeping with TikTok’s mission to inspire creativity and bring joy to its users.”
However, TikTok made certain to emphasize that this isn’t TikTok turning itself into a restaurant or become a restaurant business, but more of a campaign. However, we have to wonder with plans to open 1,000 restaurants by the end of 2022, it certainly sounds that way. Either way, if you enjoy all those viral food videos and would love to try it yourself without having to make it yourself, this could be a feature to look out for next year.