Trying to choose a color for your car can be a bit difficult. This is because there are things to consider apart from your personal preference. For example, cars in black might not be the best idea in countries that are hot all year round, while cars that have more funky colors might be harder to sell off.
That being said, if you can’t decide what color you want, then BMW might have something for you. At CES 2022, the company has unveiled the BMW iX Flow. This is a concept vehicle by BMW that features an E Ink exterior that can actually change color from black to white and vice versa at a touch of a button.
For those unfamiliar, E Ink is the same display technology that you would typically find in e-readers. This is because compared to more traditional displays, they are relatively low-energy, which is one of the reasons why BMW chose to use it. According to BMW, the iX Flow will feature 500 horsepower and has a range of 300 miles.
According to Stella Clarke, head of project for the BMW iX Flow, “This gives the driver the freedom to express different facets of their personality or even their enjoyment of change outwardly, and to redefine this each time they sit into their car. Similar to fashion or the status ads on social media channels, the vehicle then becomes an expression of different moods and circumstances in daily life.”